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Ellesse was formed in 1959 by Leonardo Servadio, an Italian tailor and charismatic personality who founded the brand in Perugia, Italy, who was known for breaking the boundaries between fashion and sport. The company, Ellesse, was named after Leonardo Servadio's initials, L and S, 'elle-esse'. For Leonardo, sport was about style, flair and good times enjoyed with friends and this was reflected in his work. Ellesse was also famous for it's half-ball logo design that combined the tips of a pair of skis with a cross section of a tennis ball and symbolized the brand's heritage in both skiing and tennis.